Marketing 4.0

It’s all about customer journey → Being right at every touch point.

Aware — Appeal — Ask — Act — Act again.

Who you need in a company?

• Activators
• Browsers
• Creators
• Executors
• Financiers

We can’t control the message anymore.

Kaizen : Improving all the time.

Maximize the welfare of the stakeholder not only the shareholder.

Your value : You care more than money making (Active Brand).

My interpretation breakdown

All units must contribute content — FB Page : Tulisan, video, penelitian, presntasi.

SMKIT harus bisa menciptakan software / aplikasi school management.

Paid, Owned, Earned Media.

Oversatisfied is our Purpose.

Marketers are the first to spend time with the customers.

Everyone’s job is about thinking of the customer (parents).

Disruption is our goal (spirit).

Find Brand Ambassador.

Make Customer Advocate.

“We are in the experience business → employee is number 1, customer is number 2.”

Customer Insights → Every meeting I will be asking about our customer’s experiences.

Do more collaboration.

Never stop innovation.

“Two successful keys : Innovation & Marketing”.

Every employee is an innovator.