Di dalam setiap kegiatan usaha selalu ada 2 aspek yang berlangsung secara simultan agar kegiatan transaksi barang atau jasa tersebut dapat terus bertahan.

1. Meminimalisir risiko

2. Memaksimalkan keuntungan

Adam Smith mengerti betul bahwa kegiatan menghasilkan keuntungan sudah selayaknya digunakan untuk fungsi reinvestment. Namun dalam era capitalist teori beliau tentang setiap individu selayaknya memaksimalkan kelebihannya masing-masing seperti dalam perumpamaan beliau ‘the baker and the brewer’ sepertinya tidak lagi berlaku. Sehingga pada akhirnya terutama di era globalisasi seperti saat ini sepertinya semua orang berusaha untuk menjual hal yang sama yaitu yang paling laku. Hal ini menciptakan atmosfir persaingan yang ketat sekali…

McDonald’s has a very strong strategic team, of all the strategies applied to the core business, one thing that seems to boost its efficiency is the production and operations of its business, by recognizing quickly the changes in the market demand, McDonald’s is quick to respond by radically changing its main favorite beef menu into mainly chicken based food and taking advantage of the growing demands on beverages such as coffee, and last but not least is its ability to be flexible in adopting the digital by customizing the customer service into highly personalized menu options, McDonald’s is also maximizing…

At this stage, it is very hard to beat Amazon in the marketplace such as US market, but looking outside US, such as China market like Alibaba, it is very possible to beat Amazon, the business model is quite simple and easy to replicate, any firm or company that only sell service as a broker or middle party for seller and buyer will eventually get into a price war that will only hurt the industry.

As a search engine Google has a competitive advantage to take over Amazon’s market, by competing with easy access to look for any products across…

Tesla’s autopilot technology has gained its fame for its safety and convenience. Making it trustworthy by consumers, through this persistent innovation Tesla is promoting cleaner and smarter way of living, and this is just what the market really looking for, environment friendly cars as consumers are becoming more environmentally conscious, the need for more electric vehicles is growing along with the need to minimize fuel-driven cars.

As the time for fossil fuel era is slowly being left behind by the globalist, Tesla has given a new alternative for the ordinary people in the ordinary household to use more benefits from…

Starbucks is living its vision as trying to be the best retail chain through coffee experiences. Just like Mcdonald’s, Starbucks real business is in the property business. Its main competitive advantage is through delivering coffee experiences closer to people’s homes. Starbucks never claim to be the best in the brewing coffee business and yet Its strong brand is synonymous with good coffee and comfortable place for hangout. Through vast experiences on Its market survey, Starbucks seem to confidently implement new technologies into Its main purchasing system.

The main challenge that Starbucks facing is the growing number of local coffee competitors…

Samsung has been one of the most stable company for years now..

a. Samsung is the second leading mobile company in the world just next to Apple, but in terms of the scale of innovation in the mobile and electronics components as a whole, it is leading the sector. It is important to learn the history of the company to get a better understand of its competitive edge. The expansion of smartphone era begins by Apple in 2008, but quickly Samsung penetrate the market by breaking up the market into 3 levels, High-end, Mid-range and Lower-end. This strategy has been…

Snobby or snobish people are very fragile and untrustwothy in the inside and looks very tough and proud on the outside. The fact that they have to flex or let everybody knows their facade by accomplishments, materials and money, it just shows you how very vulnerable their true selfs are.

In any businesses the basic component between two parties is trust, and trust can only be build if ones stop underestimating the other, staying true and stay humble.

In this day and age, such skill is degrading over time. Everybody wants to look better than the other, and in my experience this kind of people cannot be trusted, when shit happens, they tend to throw you out overboard just to save themselves.

This is actually a smart move, the global coffee industry has actually been way back since before the first world war, even to the time of colonialism. I think the very condensed condition of the coffee market and the lack of high quality coffee has forced Nespresso to reposition themselves as premium or elite, there’s not really much to be changed or tweaked or customized in a coffee bean other than how you treat or grow it that will contribute to slight changes to the flavor, so instead of selling a lot of wholesale coffee Nestle came up with Nespresso…